The long-awaited Parramore City Towers plan is revealed – Orlando Sentinel
After years of working to create a thriving mixed-use neighborhood in Parramore, developer Timothy Green has taken a step towards implementation. according to a report in GrowthSpotter.
Green’s Parramore Development Group recently submitted applications to the City of Orlando for phase one of the long-awaited Parramore City Towers.
The proposed 14-story twin towers would be located at South Terry Avenue and West Jackson Street, about halfway between the Amway Center and Exploria Stadium. Green is a partner of Capstone development for the project, which would include a full-service hotel, a cultural museum and up to 180 mixed-income housing units.
“This project is really exciting,” said Green. “There is a historic building at 596 W. Church St. that is currently occupied by the Greater Refuge Memorial Church and we are very excited to adaptively repurpose it and convert it into a museum and cafe.”
The developers are negotiating with Marriott to secure either an Element or Tribute flag for the hotel. said Green element is a more affordable, longer-stay product that may appeal to Parramore residents who draw visitors to the city.
That tribute flag is more of a boutique brand, allowing more flexibility in design and paying tribute to the neighborhood’s historic landmarks, like the Wells Built Museum and South Street Casino, both of which catered to black travelers during segregation.
The hotel lobby would include a link to the former church building, which would reopen as a museum dedicated to the Green Book, a guide book for African-American motorists during segregation
The hotel concept would also include a 23,300 square meter conference center on the 13th and 14th floors with up to 15 TopGolf “Swing Suites”. Green’s relocated 534 Scratch Kitchen, formerly in the space now occupied by District Gastrobar at 532 W. Church St.would function as the onsite restaurant for the hotel and conference center.
Conceptual renderings provided to the city show Element and Top Golf branding on the hotel tower. The team cooperated Zack Kasky architecture through the pre-application and concept process, but has recently become involved wear cooper for the final design.
“When you do a Marriott, they have brand standards and requirements, and one of the requirements that we needed was to have an architect who has already designed and developed other Marriott hotels,” Green said.
The residential tower would rise on the common parking platform. Green said he had a “handshake” agreement with Wendover Housing Partner to build an affordable 120-unit senior living community, but he and Capstone are now looking for a density bonus to allow for 180 units in a mix of market and affordable units.
To learn more about this project and other early-stage developments in Central Florida, go to GrowthSpotter.com and subscribe.