The dog grooming company expands its package with the purchase of competitor Church Hill
With a competitor firmly in its paws, Richmond-area dog care chain DogServices has marked its territory in a new borough.
Last month, the company acquired Pets at Play, a dog daycare center in Church Hill. The deal included both the Pets at Play store and its location at 319 N. 25th St.
Full terms were not disclosed. The property alone sold for $462,500, according to online city records. The 3,000-square-foot, one-story building was most recently appraised at $298,000.
The acquisition is the fourth location for DogServices, which provides canine sitting, grooming and boarding services. The other spots are at 4800 Thalbro St. and 4916 West Marshall St., both near Willow Lawn, and Short Pump at 4545-A Pouncey Tract Road.
Michael Muscarella, managing partner of the group that owns DogServices, said the addition of Pets at Play expands DogServices’ reach to new customers. He said the plan is to keep the Pets at Play branding at the Church Hill location.
“It’s an established business and we have the idea of owning kennels on Broad Street,” he said. “It’s far from our other kennels so it made sense. There is a little overlap in business, but not too much.”
DogServices has 60 employees, including the crew of 13 who came with the change of ownership at Pets at Play.
Pets at Play first opened 17 years ago. Former owner Maria Lyn McGinnis did not respond to a request for comment.
DogServices was founded in 1990 by Donna Crumpler, who sold it in 2007 to the investor group that currently owns the company.
Changes planned for Pets at Play will include a retail section later this summer. Retail is new territory for DogServices, and Church Hill dog daycare seemed like a good candidate since there’s no competition from grocery stores that would stock the same products.
“We thought it would be a good place to sell groceries and small items like treats,” Muscarella said.
Muscarella said the company was looking for a way to grow ahead of 2020 but put those plans on hold during the worst of the pandemic.
Another attraction of the deal was the opportunity to purchase the Church Hill property.
“The value of this property in Church Hill isn’t going to go down any time soon,” he said.