Renovated Birch & Broad shopping center reaches full occupancy
FALLS CHURCH, VA – Birch & Broad, the newly renovated shopping center on W. Broad Street anchored by Giant Food, is fully leased and on track to reach full occupancy when The Little Gym opens this summer.
The renovation of the mall, owned by Federal Realty and formerly known as Falls Plaza, began almost a year ago.
The Little Gym, a children’s physical development center, will occupy a 5,637 square foot area adjacent to the Jhoon Rhee Institute taekwondo school. The fitness center offers many activities, including fitness classes for parents and children, children’s dance, gymnastics, sports skills and karate.
“Birch & Broad’s renovation and rebranding has reinvented the center by providing appealing grounds that are appealing to both customers and retailers,” said Deirdre Johnson, senior vice president of asset management at Federal Realty, in a statement on Thursday.
Federal Realty is the longtime owner of the mall. It acquired the Giant Food side of Falls Plaza in 1967 and the east side of Birch Street, anchored by Staples and Road Runner Sports in 1972.
Little Gym and Jhoon Rhee Institute aren’t the only fitness-focused businesses in Birch & Broad. The mall will also house Aqua-Tots, Conte’s Bike Shop and Road Runner Sports.
Chef Mike Cordero’s Taco Rock recently opened in Birch & Broad and serves tacos and signature beverages in its restaurant, which features a large patio area.
According to Federal Realty, the renovations have attracted interest from new businesses looking to locate in Birch & Broad. Crumbl Cookies, Bolay Fresh Bold Kitchen and Aqua-Tots will also open later this year. Bolay Fresh Bold Kitchen is a restaurant founded by Chris Gannon, son of Outback Steakhouse founder Tim Gannon.
The mall’s anchor, Giant Food, also underwent a major makeover. Other retailers in Birch & Broad include Staples, CVS Pharmacy, Plaka Grill, Starbucks and Jersey Mike’s.
TIED TOGETHER: Falls Plaza is renamed Birch & Broad and renovated