LOCAL BUSINESS SPOTLIGHT: TERRI COLE, COLE & ASSOCIATES
Terri Cole began working for a local real estate firm in 1997 while attending the University of South Carolina. She completed her real estate license in 2000 and became a realtor in 2004. The next year Terri had the opportunity to acquire the venerable Oswald White Agency. She took the plunge, renamed the company Cole & Associates, and later purchased the building that now serves as the company’s headquarters. Today, Cole & Associates is one of the city‘s leading brokers in a competitive real estate market.
Terri and her team are based in Walterboro, a suburb of Charleston, and cover all of South Carolina’s Low Country region, including Charleston, Beaufort and the surrounding resort islands. This area offers a desirable blend of natural beauty, coastal scenery, outdoor recreation and vacation opportunities, historic architecture, museums, shopping and dining
Cuisine and southern charm. When she’s not working, Terri enjoys spending time on her parents’ farm, taking care of the horses and riding with her mother. She and her husband are active members of their church and occasionally enjoy a night out in nearby Charleston. Terri also values family time and appreciates being part of the small town community in which she lives and works.
After more than 20 years in business, Terri’s repeat and recommendation rate is over 90%. She tries to work directly with her former clients whenever possible. Terri says her clients often feel more like friends or even family. She cares about what happens to them after the sale and finds it rewarding to help someone find a home and achieve their dream
or even get out of a bad situation if necessary. The “art of the deal” is therapeutic, says Terri, with a satisfaction and dedication to serving others that goes beyond earning a commission.
Terri finds it easy to keep in touch with previous clients in her close-knit community. She might meet someone in town, at church, or at a local festival or event. Ultimately, Terri hopes her clients will have a positive experience working with her that will leave a lasting impression, so they will think of her the next time they buy or sell real estate. In a hot housing market, Terri places a strong emphasis on pre-marketing deals, offering previews and keeping her clients informed before a property enters the MLS and offers start pouring in.
With her own private company and a strong team of women working together in a unique, family-run office, Terri is poised for continued success and growth in the future. She would love to see her own nieces interested in getting into the business. Terri loves creatively marketing real estate, meeting new people and helping clients find a home that’s just the right fit. Her knowledge of the local market, impressive sales record, and dedication have made Terri one of the best-selling realtors in Colleton County.
To learn more about Terri Cole, call 843-549-6611, email [email protected] or visit Cole & Associates’ website at www.teamcoleproperties.com